Career Highlights

Hello! I am an award-winning, business leader and catalyst for innovation. I do my best work where time is the enemy and failure not an option. Leading teams or solo, I drive innovation, operations, and scalability at the nexus of product, operations, and marketing. Think of me as a human Swiss Army knife with hands-on global experience working in digital assets (crypto). technology, advertising, and PR/public policy. I am honored to have had the opportunity to partner with many of the world’s best clients including Coca-Cola, Amazon, Baidu, McDonalds, Estée Lauder, Procter & Gamble and Unilever, thousands of local businesses, hundreds of US politicians, three US Presidents and one Pope (now a Saint!).

My experience spans a wide cross section of industries and sectors including global brands, governments and tech-driven start-ups. I've led corporate ventures and developed media campaigns for 30 years. I created over 600 TV ads and nearly 1000 radio spots while working for candidates in 38 states as a political media strategist before "going digital" in '94.

Arriving in LA in late ‘95, I helped launch the Web 1.0 community there. An early company was bought by AOL. I was with through our IPO in '99. As Co-Founder of VC-backed eHobbies, I grew the business to 300+ employees. After 8 months, Interactive Week named us one of the “Top 10 Best Companies to Work For” while sales grew 800%.

I joined the non-profit PlanitJewish in 2005 and spun off CircleBuilder as a Web 2.0 for-profit in 2006. We moved our family to Beijing in 2010 when I was tapped to set up Lycos' first-ever China & APAC organization. By 2013, digital advertising had exploded in China. iClick, the country's first and largest real-time bid ad network, tapped me to lead agency-focused international business development.

Returning to LA in July 2014, I was recruited by ReachLocal’s new CEO as VP for Software Products to help transform this global adtech company as they prepared for sale to Gannett. Spent a year leading a startup in the apartment rental space that raised $8 million and then joined OPSkins/WAX to run their 2017 Initial Coin Offering which netted over $150 million.

Active globally in the blockchain/crypto world as a speaker, advisor, and strategist, I co-founded the Digital Asset Trade Association (D|A|T|A) in early 2018. D|A|T|A is the leading advocacy group for Distributed Ledger Technology (DLT).


Employment History

Managing Director @ Team IMPAKT, LLP

LA, Beijing and Hong Kong | February 2014 to Present

Co-Founder and Secretary @ D|A|T|A

Cheyenne, LA, DC, NY | February 2017 to Present

VP of Product @ Element Group

Los Angeles, CA | August 2018 to January 2019

Head of MarCom @ OPSkins/WAX

Los Angeles, CA | July 2017 to July 2018

VP of Software @ ReachLocal

Los Angeles, CA | July 2014 to April 2015

VP, International @ iClick Interactive Asia

Beijing and Hong Kong | May 2013 to January 2014

Regional Managing Director for China & Asia Pacific @ Lycos (formerly Ybrant Digital)

Beijing | February 2010 to May 2013

President & Co-Founder @ CircleBuilder Software

Santa Monica, CA | June 2006 to June 2010

Chief Operating Officer @

Santa Monica, CA | January 2005 to June 2006

Managing Director @ National Jewish Research Council

Santa Monica, CA | November 2001 to January 2005

Co-Founder & Chief Operating Officer @

Santa Monica, CA | February 1999 to May 2001

VP, OPERATIONS & Production @

Los Angeles, CA | January 1997 to January 1999

Executive Producer @ AOL's Entertainment Asylum

Los Angeles, CA | April 1997 to December 1997

VP, Operations @ Digital Evolution

Los Angeles, CA | July 1996 to April 1997

Director of Production @ Grey Advertising

Los Angeles, CA | December 1995 to July 1996

Communications Director @ Smith & Harroff, Inc.

Alexandria, VA | April 1986 to November 1995