Hello! I am an award-winning, business leader and catalyst for innovation. I do my best work where time is the enemy and failure not an option. Leading teams or solo, I drive innovation, operations, and scalability at the nexus of product, operations, and marketing. Think of me as a human Swiss Army knife with hands-on global experience working in digital assets (crypto). technology, advertising, and PR/public policy. I am honored to have had the opportunity to partner with many of the world’s best clients including Coca-Cola, Amazon, Baidu, McDonalds, Estée Lauder, Procter & Gamble and Unilever, thousands of local businesses, hundreds of US politicians, three US Presidents and one Pope (now a Saint!).
My experience spans a wide cross section of industries and sectors including global brands, governments and tech-driven start-ups. I've led corporate ventures and developed media campaigns for 30 years. I created over 600 TV ads and nearly 1000 radio spots while working for candidates in 38 states as a political media strategist before "going digital" in '94.
Arriving in LA in late ‘95, I helped launch the Web 1.0 community there. An early company was bought by AOL. I was with Move.com through our IPO in '99. As Co-Founder of VC-backed eHobbies, I grew the business to 300+ employees. After 8 months, Interactive Week named us one of the “Top 10 Best Companies to Work For” while sales grew 800%.
I joined the non-profit PlanitJewish in 2005 and spun off CircleBuilder as a Web 2.0 for-profit in 2006. We moved our family to Beijing in 2010 when I was tapped to set up Lycos' first-ever China & APAC organization. By 2013, digital advertising had exploded in China. iClick, the country's first and largest real-time bid ad network, tapped me to lead agency-focused international business development.
Returning to LA in July 2014, I was recruited by ReachLocal’s new CEO as VP for Software Products to help transform this global adtech company as they prepared for sale to Gannett. Spent a year leading a startup in the apartment rental space that raised $8 million and then joined OPSkins/WAX to run their 2017 Initial Coin Offering which netted over $150 million.
Active globally in the blockchain/crypto world as a speaker, advisor, and strategist, I co-founded the Digital Asset Trade Association (D|A|T|A) in early 2018. D|A|T|A is the leading advocacy group for Distributed Ledger Technology (DLT).